Communications Intern Toolkit

My last project at Clean Water Action was to create a communications intern toolkit with duties, responsibility, standard operating procedure, and how to use our various systems.

Challenge

The role of a Communications Intern is designed to be flexible, but there was an absence of direction, voice, and technical-know documentation for those working in the Communications Intern role.

Questions

• What does it mean to work at Clean Water Action?
• What voice do we use while writing or creating content?
• How do I successfully fill my role?
• What work do I actually do here?
• How do I successfully fill my role?
• What is the procedure I use to complete tasks?
• What type of language should I be using?

Process

• Drawing inspiration from Clean Water Action collateral, writing, and systems. This was the most important step because it captured the direction and voice to be used throughout the role. This is the groudwork for doing great work, being engged and bleieving in the misson of Clean Water Action to create postive changes in the world.
• Gathering materials, account information, and example work. This consolidation of assets allows the viewer (new intern) to know exactly what tools they have at their disposal, and how to create new collateral using on-brand language and our design system.
• Implementation, hierarchy, and minimization. This toolkit was designed to be a working guide, not introductory documentation that is discarded after onboarding. So brevity was important, as only the most important information stayed in the this toolkit, and the information that was expected to get the heaviest use was frontloaded for easy access.

Solution

The outcome was a usable and comprehensive, but concise, toolkit to be used for future Communication Interns. This toolkit was created in conjunction with (now former) Director of Communications, Michael Kelly.